CMF is one of the most efficient ways to build product differentiation. But a trend report is only the beginning. We move from research to insight, strategy and application, validating every step until ideas become something you can see, touch and build.
CMF STRATEGY
Define the right direction before design begins.
Trend, Market & Cultural Research
User Research & Insight
CMF Opportunity Mapping
Competitive Benchmarking
Designing for the Next-Generation Truck User
Translating changing user lifestyles and expectations into future commercial vehicle CMF.
CMF for Global Markets
Turning regional culture, aesthetics and color preferences into market-specific CMF directions.
Our Own Media for First-Hand CMF Insights
Staying on the front line of materials and design conversations to continuously share what is happening in CMF.
CMF DESIGN
Turn strategy into a distinctive product language.
CMF Language Development
Color, Material & Finish Development
Concept Rendering & 3D Visualization
CMF Storyline & Narrative
Building Product Differentiation Through CMF
Creating a coherent language across color, material, light and texture for stronger differentiation.
Translating Chinese Craft into Automotive CMF Application
Transforming traditional materials, processes and cultural stories into contemporary automotive applications.
Bringing Automotive CMF into Home Appliances
Translating automotive lighting, coatings and surface languages into new home appliance experiences.
MATERIAL DEVELOPMENT
Turn CMF concepts into physical, testable material solutions.
Material & Process Development
Prototyping & Sampling
Supplier Scouting & Co-development
Material Testing & Validation
Agile CMF Development Across Multiple SKUs
Supporting multiple SKUs through continuous material development, rapid iteration and ongoing CMF innovation powered by China’s supply chain.
Expanding New Possibilities of Leather for Automotive
Transforming existing material technologies through CMF design, process exploration and prototyping.
Exploring Interactive Materials for Future Interiors
Exploring new interactions through responsive textiles, 3D knitting and emerging material technologies.
CMF ENGINEERING
Make CMF ready for production.
Process & Product Integration
Production Standardization
Supply Chain Integration & Delivery
Cost & Feasibility Optimization
Reinterpreting Luxury Through Chinese Craft
Bringing Eastern craftsmanship into a production luxury vehicle through material development, detailing and refinement.
Reimagining Glass Interlayers Through Texture
Adding visual and experiential value to automotive interlayer technology through CMF development and application.
Flexible Modules for Everyday Robotics
Developing lattice, knitted and hybrid flexible components to make robots lighter, safer and more adaptable for everyday use.